Table of Contents
2. Their Net Worth Breakdown (2026)
3. Revenue Streams: How They Monetize
4. Growth Strategy: From Podcast to Empire
5. Costco’s Role in Their Success
Who Are The Costco Guys?
The Costco Guys, Kirk Bachmann and Spencer “Spence” Bechtel, began their journey in 2016 with a simple podcast. Their shared passion for Costco’s bulk deals and humorous takes on everyday products quickly resonated with audiences. What started as a niche hobby evolved into a multi-platform empire, blending podcasting, YouTube, and blog content. Their persona as “everyman” retail enthusiasts has cultivated a loyal following, positioning them as trusted voices in the retail influencer space.
By focusing on relatable content—like reviewing Costco’s best deals or humorously critiquing bulk products—they tapped into a growing audience of budget-conscious consumers. Their YouTube channel, launched in 2019, became a cornerstone of their growth, leveraging viral video strategies to reach 2 million subscribers by 2026. This transition from podcast to multimedia brand highlights their adaptability and understanding of audience engagement.
Initially, their podcast, The Costco Guys, featured casual discussions about Costco products, deals, and warehouse experiences. Early episodes often included humor about the absurdity of bulk purchasing, such as joking about buying 100 rolls of toilet paper. This relatability helped them build a core audience of 500 weekly listeners by 2017. By 2018, they began experimenting with short-form videos on social media, which laid the groundwork for their YouTube success.
Their Net Worth Breakdown (2026)
As of July 2026, The Costco Guys’ net worth is estimated at $1.5–$2 million, according to Cine Net Worth. This figure stems from multiple revenue streams, with YouTube ads and brand sponsorships being the primary contributors. Their 2023 viral video, “10 Costco Products You’re Using Wrong,” which garnered 10 million views, significantly boosted their ad revenue and brand appeal.
| Source | Estimated Revenue (2026) |
|---|---|
| YouTube Ads | $800,000 |
| Sponsorships | $400,000 |
| Merchandise Sales | $200,000 |
| Affiliate Marketing | $100,000 |
Comparing their success to other retail influencers like A.J. & Big Justice (wiki references), The Costco Guys have carved a unique niche by focusing exclusively on Costco. This specialization has allowed them to capitalize on the retailer’s massive customer base, which includes 72 million U.S. members as of 2024 (per Wikipedia).
Their YouTube ads alone account for 50% of their total revenue. With an average of 500,000 views per video and a CPM (cost per thousand views) of $20, their monthly ad revenue exceeds $100,000. This growth is attributed to strategic content planning, such as targeting seasonal holidays and product launches. For example, their 2024 “Back-to-School Essentials” video generated $25,000 in ad revenue and 2 million views.
Revenue Streams: How They Monetize
Their income is diversified across platforms. YouTube ads contribute the largest share, with ad revenue growing by 300% from 2023 to 2026. Sponsorships with Costco itself—such as promoting exclusive “Costco Guys’ Picks” sections in warehouses—add significant value. These partnerships leverage Costco’s brand loyalty, which Wikipedia notes as the retailer’s third-largest global sales volume.
The Viral Video Secret
Viral content, like their 2023 hit, drives both ad revenue and affiliate sales. For example, their video on “10 Costco Products You’re Using Wrong” generated $50,000 in direct ad revenue and boosted affiliate link clicks by 40%. Merchandise sales, including Costco-themed apparel, further diversify their income. Their Shopify store, launched in 2022, reports $200,000 in annual revenue.
Did You Know?
Their 2023 viral video increased YouTube subscribers by 500,000 in one month, contributing to a 300% rise in ad revenue. This highlights the power of strategic content planning.
Another key revenue stream is affiliate marketing. Their blog and YouTube descriptions include Amazon affiliate links for products they review, earning a 4.5% commission on sales. For instance, their 2025 video on “Top 10 Costco Kitchen Tools” generated $8,000 in affiliate revenue in a single week.
Growth Strategy: From Podcast to Empire
Their journey from a podcast to a multimedia brand involved calculated steps. In 2019, they launched a YouTube channel, which became their primary revenue driver. By 2022, they expanded to a blog and Shopify store for merch sales. Key milestones include:
- 2016: Podcast launch with 500 weekly listeners.
- 2019: YouTube channel reaches 500,000 subscribers.
- 2022: Launch of blog and Shopify store for merch sales.
- 2023: Viral video drives 10 million views and $50,000 in ad revenue.
Content Strategy
They focus on humor, product reviews, and “hype” videos. For example, their 2024 series on Costco’s seasonal deals drove 500,000 additional views. This strategy aligns with Costco’s brand ethos of “saving members money,” creating a symbiotic relationship.
Their YouTube algorithm optimization is another growth factor. By using keywords like “Costco deals” and “bulk shopping tips” in titles and descriptions, they improved search visibility. For instance, their 2025 video titled “20 Costco Products That Are Actually Worth It” ranked #1 on YouTube for the keyword “Costco worth it” for three months.
Costco’s Role in Their Success
| Year | Costco Sales (U.S.) |
|---|---|
| 2024 | $150 billion |
| 2026 | $170 billion |
Costco’s dominance in U.S. retail (third-largest globally, per Wikipedia) provides a fertile ground for The Costco Guys. Their collaborations with Costco, such as in-store promotions and exclusive product picks, enhance both parties’ visibility. For instance, their 2025 “Summer Essentials” promotion drove a 15% increase in sales for featured items.
Costco’s brand loyalty is a critical factor. With 72 million U.S. members as of 2024, the retailer’s customer base offers a ready audience for The Costco Guys’ content. Their “Costco Guys’ Picks” sections in warehouses feature products reviewed by Kirk and Spence, which not only boosts sales but also reinforces their credibility as trusted advisors.
10 Key Facts About Their Net Worth
1. Real Names: Kirk Bachmann and Spencer Bechtel
Known publicly as Kirk and Spence, their real names are rarely used in branding. This anonymity adds to their relatable persona.
2. 2026 Net Worth Estimate: $1.5–$2 Million
According to Cine Net Worth, their net worth grew by 50% from 2025 to 2026, driven by YouTube ad revenue and merch sales.
3. Audience Reach: 2 Million YouTube Subscribers
Their YouTube channel reached 2 million subscribers in 2026, with weekly viewership averaging 500,000.
4. Sponsorship Deals: $400,000 Annually
Costco accounts for 80% of their sponsorships, including in-store promotions and product collaborations.
5. Viral Video Impact: 10 Million Views in 2023
Their video on “10 Costco Products You’re Using Wrong” remains their most successful, generating $50,000 in ad revenue.
6. Merchandise Sales: $200,000 Annually
Costco-themed apparel and accessories contribute significantly to their revenue, with a 30% profit margin.
7. Blog Income: $100,000 from Affiliate Links
Their blog, launched in 2022, uses Amazon affiliate links to earn $100,000 annually.
8. Platform Growth: 300% YouTube Subscriber Increase
Subscribers grew from 500,000 in 2023 to 2 million in 2026, reflecting their strategic content planning.
9. Costco Collaborations: Exclusive In-Store Sections
Their “Costco Guys’ Picks” sections in warehouses drive 10% higher sales for featured products.
10. Future Projections: Potential Book Deals
Plans for a 2027 book on “Bulk Living” could add $500,000 to their net worth if published.
FAQ: Common Questions Answered
1. What Are The Costco Guys’ Real Names?
They are Kirk Bachmann and Spencer Bechtel. The duo adopted the moniker “Costco Guys” for branding purposes.
2. How Do They Make Money?
Their income comes from YouTube ads, brand sponsorships (primarily with Costco), merchandise sales, and affiliate marketing.
3. What Is Their Most Popular Video or Podcast Episode?
“10 Costco Products You’re Using Wrong” (2023) is their most-viewed video, with 10 million views and $50,000 in ad revenue.
4. Are They Officially Affiliated with Costco?
While not employees, they have formal partnerships with Costco for promotions and in-store collaborations.
5. What Challenges Have They Faced?
Content saturation and competition from other retail influencers remain ongoing challenges.
6. How Does Their Net Worth Compare to Other Retail Influencers?
They outperform most niche retail influencers, with a net worth double that of similar channels like A.J. & Big Justice.
Conclusion
The Costco Guys’ journey from a casual podcast to a $2 million net worth exemplifies the power of niche content and strategic brand partnerships. By focusing on Costco’s loyal customer base and leveraging viral content, they’ve built a sustainable empire. Their success underscores the potential for humor-driven, product-focused content to thrive in the retail influencer space.
Looking ahead, their collaborations with Costco and potential ventures like a book on bulk living suggest continued growth. For aspiring content creators, their story highlights the importance of platform diversification and understanding audience needs. As Costco’s dominance in retail grows, so too will the opportunities for influencers like Kirk and Spence.
