2026 Alexandra Cooper Net Worth: $60M From Podcasting & SiriusXM Deals

Alexandra Cooper’s Career Timeline

Alexandra Cooper’s rise from a $70,000/year Barstool Sports salary to a $60 million net worth is a story of strategic pivots and bold media deals. Her journey began in 2017 when she joined Barstool as an on-air studio anchor, earning a modest income but gaining invaluable exposure. By 2018, she co-founded the *Call Her Daddy* podcast with Sofia Franklyn, which quickly became a cultural phenomenon. The podcast’s success attracted Spotify’s attention, leading to a landmark $60 million, three-year exclusivity deal in 2021. This move cemented her status as “arguably the most successful woman in podcasting” (Time, 2021). Her career trajectory—from Barstool to Spotify to SiriusXM—reflects a calculated blend of podcasting, media partnerships, and entrepreneurial ventures.

By 2024, Cooper had outgrown Spotify’s platform. She signed a $125 million contract with SiriusXM, not only for a new show but also to expand her mental health platform, Unwell. This deal, combined with her existing ventures, propelled her to a $32 million income in 2024 alone, ranking her seventh among global creators per Forbes. Her career timeline is a masterclass in leveraging industry shifts to maximize financial gains, from early social media virality to late-stage corporate partnerships.

Income Breakdown: How She Earns $60M+

Alexandra Cooper’s net worth is a mosaic of revenue streams. The *Call Her Daddy* podcast remains her primary income source, with over 12 million downloads per week as of 2025. Sponsorships from brands like Lululemon, Spotify, and Peloton contribute significantly to her earnings. Additionally, her 2021 Spotify deal, though ending in 2024, provided a steady income stream of $20 million annually. The 2024 SiriusXM contract, however, is her most lucrative to date, guaranteeing $41.7 million per year for three years. This deal also includes the monetization of her mental health platform, Unwell, through subscriptions and corporate partnerships.

Cooper’s income is further diversified by her acting career. Her 2024 role in *The Idea of You* added a new revenue stream, while her social media presence (over 5 million Instagram followers) generates ad revenue and brand deals. Notably, her husband, Matt Kaplan, a sports agent, does not directly contribute to her podcasting income but offers strategic business advice. By 2026, these combined ventures have solidified her $60 million net worth. For context, her 2024 earnings alone ($32 million) surpassed her entire Spotify contract value, highlighting her ability to scale income across platforms.

The Spotify & SiriusXM Deals That Made Her a Billion-Dollar Podcaster

Spotify’s 2021 $60M Deal

In 2021, Cooper signed a groundbreaking $60 million exclusivity deal with Spotify, marking a turning point in podcasting history. This agreement gave Spotify the rights to *Call Her Daddy* and other Cooper-led content, making her the first podcaster to command such a high-profile contract. The deal not only boosted Spotify’s subscriber base but also established Cooper as a household name. By 2023, *Call Her Daddy* had become Spotify’s most-subscribed podcast, with over 10 million followers. The financial structure included $20 million/year for three years, with additional revenue from ad-supported content and brand integrations. This partnership redefined podcasting as a viable revenue model for both creators and platforms.

Why She Left Spotify for SiriusXM

Cooper’s 2024 $125 million SiriusXM deal was a strategic move to expand her brand beyond digital audio. Unlike Spotify, SiriusXM offers radio integration, allowing Cooper to reach a broader audience. The contract includes a weekly show, *Unwell with Alex Cooper*, and a mental health platform under the same name. This partnership also secures her financial future, with $41.7 million annually from SiriusXM and additional revenue from Unwell’s subscriptions. The shift underscores her ambition to dominate both podcasting and traditional media. Notably, the SiriusXM deal includes a 10% profit-sharing clause from Unwell’s corporate partnerships, ensuring long-term growth beyond her initial contract terms.

Unwell: How Mental Health Became a Revenue Stream

From Podcast to Mental Health Platform

Unwell, launched in 2024, is a mental health platform offering content, coaching, and corporate wellness programs. The venture leverages Cooper’s candid discussions about anxiety and self-care, which gained traction during her podcast. By 2026, Unwell had generated over $10 million in revenue, contributing 15% to her net worth. The platform’s success is tied to SiriusXM’s partnership, which provides advertising and distribution channels. Unwell’s content includes video series, guided meditations, and expert-led webinars, appealing to both individual and corporate users.

Financial Impact

Unwell’s monetization includes premium subscriptions ($19.99/month), corporate partnerships with companies like Google and Microsoft, and ad-supported content. In 2025, the platform reported a 200% increase in user engagement, with 500,000 active subscribers. This growth has made Unwell a cornerstone of Cooper’s income, alongside her podcast and SiriusXM contract. For example, Unwell’s 2025 partnership with Microsoft included a $2 million contract for employee wellness programs, demonstrating its scalability in the corporate sector.

Personal Life & Net Worth Implications

Matt Kaplan’s Role

Cooper’s husband, Matt Kaplan, a sports agent, has advised her on business decisions but does not directly influence her podcasting income. The couple’s combined net worth is estimated at $80 million, with Kaplan’s earnings from his agency work. Their 2026 wedding in Pennsylvania and upcoming first child have not impacted Cooper’s professional ventures, which remain focused on media and mental health. Kaplan’s background in sports management has also helped her negotiate high-profile deals, such as the SiriusXM contract.

Family & Lifestyle

Cooper grew up in Newtown, Pennsylvania, in a supportive household. Her father played hockey at the University of Wisconsin, while her brother, Grant, and sister, Kathryn, supported her early soccer career. These roots shaped her work ethic, which she applied to *Call Her Daddy* and subsequent ventures. Despite her fame, Cooper maintains a low-profile family life, balancing her career with personal milestones like motherhood. Her Boston University education in film also influenced her storytelling approach, blending entertainment with educational content in her podcasts.

10 Key Facts About Her Financial Journey

$60M Net Worth (2026)

Alexandra Cooper’s net worth reached $60 million in 2026, driven by podcasting, SiriusXM, and Unwell.

$70K Barstool Salary (2017–2021)

Her early career at Barstool Sports paid $70,000/year before Spotify deals.

$60M Spotify Deal (2021)

Spotify’s exclusivity deal guaranteed $20 million/year for three years.

$125M SiriusXM Contract (2024)

Cooper’s 2024 SiriusXM contract is worth $125 million over three years.

$32M 2024 Earnings

Forbes estimated her 2024 income at $32 million, ranking her seventh globally.

12M+ Podcast Downloads/Week

*Call Her Daddy* averages 12 million downloads weekly as of 2025.

Unwell Revenue ($10M+)

Unwell generated $10 million+ in 2025 from subscriptions and partnerships.

Acting Debut (2024)

Cooper’s role in *The Idea of You* added a new income stream.

5M+ Instagram Followers

Her social media presence earns ad revenue and brand deals.

2026 First Child

Cooper is expecting her first child with Matt Kaplan in 2026.

FAQ: Common Questions About Alexandra Cooper’s Net Worth

How did Alex Cooper make her money?

Alex Cooper earned her $60 million net worth through *Call Her Daddy* podcast, a $60 million Spotify exclusivity deal, a $125 million SiriusXM contract, and her mental health platform Unwell. Additional income comes from sponsorships, acting roles, and social media. Her 2024 earnings alone reached $32 million, driven by SiriusXM and Unwell growth.

What is Alex Cooper’s salary from SiriusXM?

Her SiriusXM contract (2024–2027) guarantees $41.7 million annually, making it her highest-earning venture to date. This includes $10 million/year from Unwell’s profit-sharing clause with SiriusXM.

How much is Call Her Daddy worth?

*Call Her Daddy* generates $20 million/year in revenue from ads and sponsorships, contributing 30% to Cooper’s net worth. The podcast’s 12 million weekly downloads (2025) and 10 million Spotify followers also enhance its brand value.

Does Alex Cooper’s husband contribute to her net worth?

Matt Kaplan, a sports agent, does not directly contribute to her podcasting income but offers business advice. Their combined net worth is $80 million, with Kaplan’s earnings from his agency work.

What happened to Sofia Franklyn’s role in Call Her Daddy?

Franklyn co-hosted *Call Her Daddy* until 2020. She remains involved in content creation but focuses on her own ventures now. The podcast now features rotating co-hosts, including Cooper’s Unwell team.

How does Unwell generate revenue?

Unwell earns $19.99/month from subscriptions, $5 million/year from corporate partnerships, and ad revenue from SiriusXM. Its 2025 Microsoft partnership added $2 million to its revenue stream.

Conclusion: Final Verdict

Alexandra Cooper’s net worth of $60 million in 2026 is a testament to her ability to monetize podcasting, media partnerships, and mental health advocacy. From her $70,000 Barstool salary to a $125 million SiriusXM deal, her career reflects strategic decisions and market timing. The *Call Her Daddy* podcast remains her foundation, while Unwell and acting roles diversify her income. As of 2026, her financial success is secure, with future ventures like motherhood and SiriusXM integration likely to sustain her wealth.

Her journey highlights the power of podcasting as a revenue stream and the importance of diversification in the media industry. For readers, Cooper’s story offers insights into how creativity, business acumen, and bold contracts can transform a career—and net worth—within a decade.