Table of Contents
- Early Life & Career Pivot
- Net Worth Growth: 2023–2026
- Income Streams & Revenue Breakdown
- Social Media Metrics & Monetization
- 10 Key Facts About Abir El Saghir Net Worth
- Net Worth Growth Timeline
- FAQ
Early Life & Career Pivot
Abir El Saghir, born on September 24, 1998, in the Western Beqaa District of Lebanon, began her journey as a chef and social media influencer. Contrary to some sources that incorrectly label her as a musician, Abir’s career is rooted in culinary arts and digital content creation. Her passion for cooking emerged during her teenage years, but her formal education initially followed a different path.
Abir enrolled at Lebanese International University (LIU) to study interior design, a field she pursued for two years. However, her growing online presence—particularly her viral cooking videos on TikTok—prompted her to pivot to full-time influencer status in 2023. This decision was strategic, as her content began to attract significant brand interest. By 2023, her TikTok account had amassed 28.6 million followers, cementing her status as a digital creator. This career pivot highlights her adaptability and ability to recognize opportunities in the evolving social media landscape.
Her transition from interior design to culinary influencer was not without challenges. She had to balance academic responsibilities with content creation, often sacrificing sleep to meet deadlines for brand collaborations. Yet, her dedication paid off, as her follower count and net worth grew exponentially within two years.
Net Worth Growth: 2023–2026
Abir’s net worth has grown significantly over the past three years. In 2023, her estimated net worth was $10.2 million. By 2025, this increased to $13.2 million, and as of June 2026, it stands at $14.6 million according to People Ai. This growth is attributed to her expanding brand deals, social media monetization, and diversified content offerings.
The primary drivers of her financial success include:
- Brand Collaborations: Partnerships with food, fashion, and lifestyle brands generate substantial income. For example, her 2025 collaboration with a Lebanese kitchenware brand earned $250,000 in a single campaign.
- Social Media Revenue: Ad revenue from TikTok, YouTube, and Instagram, combined with sponsored posts, contributes heavily to her income. Her TikTok ad revenue alone reached $1.9 million in 2026.
- Online Courses: Abir offers paid cooking tutorials and culinary workshops, attracting a global audience. Her 2024 course on “Lebanese Street Food” sold 15,000 copies, generating $300,000.
Income Streams & Revenue Breakdown
Brand Deals
Abir’s brand collaborations are a cornerstone of her revenue. She partners with companies in the food, kitchenware, and fashion sectors. For instance, her 2025 partnership with a Lebanese culinary brand involved creating a line of spice mixes, which earned her a 15% commission. Additionally, her 2026 collaboration with an international kitchenware company included sponsored content and affiliate marketing links, generating $400,000 in the first quarter alone.
Social Media Monetization
Abir’s TikTok account alone is estimated to earn $1.9 million in 2026, based on Hafi Pro analytics. Her YouTube and Instagram accounts contribute additional revenue through ad shares and sponsored posts. With over 500 million TikTok views, her content attracts high-value brand deals. For example, her 2025 “Lebanese Feast” series with a food delivery app earned $200,000 in sponsorships.
Online Courses & Merchandise
Abir monetizes her culinary expertise through paid online courses and branded merchandise. Her courses, which focus on Lebanese cuisine and cooking techniques, are sold via her website. Merchandise, including branded kitchenware and apparel, further diversifies her income. In 2025, her “Mastering Lebanese Cuisine” course sold 10,000 copies, contributing $200,000 to her net worth.
Did You Know?
Abir El Saghir initially studied interior design at Lebanese International University but pivoted to full-time influencer career in 2023, a decision that accelerated her financial growth. Her 2024 collaboration with a fashion brand earned $150,000 in a single campaign.
10 Key Facts About Abir El Saghir Net Worth
1. 2026 Net Worth
As of June 2026, Abir’s net worth is estimated at $14.6 million, according to People Ai. This figure surpasses 2025’s $13.2 million and 2023’s $10.2 million, reflecting a 43% growth rate over three years.
2. Social Media Reach
Abir’s TikTok account has 28.6 million followers, with over 500 million views. Her Instagram and YouTube accounts also have substantial followings, contributing to her monetization potential. Her 2025 Instagram campaign for a fashion brand reached 2 million users.
3. Education Pivot
Abir initially studied interior design at Lebanese International University but left to pursue her career as a social media influencer and chef. This pivot was driven by her growing TikTok audience, which outpaced her academic commitments.
4. Income Streams
Her income includes brand deals, social media ad revenue, and online courses. She also earns from TikTok’s Creator Fund and YouTube’s Partner Program. In 2026, her YouTube ad revenue reached $850,000.
5. Brand Partnerships
Abir collaborates with food, fashion, and lifestyle brands. Specific partners include Lebanese culinary brands and international kitchenware companies. Her 2025 partnership with a food delivery app generated $200,000 in sponsorships.
6. Online Courses
She offers paid cooking courses focused on Lebanese cuisine, with prices ranging from $20 to $100 per course. Her 2024 course on “Lebanese Street Food” sold 15,000 copies, generating $300,000.
7. Merchandise Sales
Abir sells branded merchandise, including kitchen tools and apparel, through her website and social media platforms. Her 2025 merchandise line earned $150,000 in revenue.
8. Net Worth Growth Rate
Her net worth increased by $4.4 million from 2023 to 2026, reflecting a 43% growth rate over three years. This growth was driven by expanding brand deals and audience reach.
9. Content Strategy
Abir blends food, fashion, and Lebanese culture in her content, creating a unique niche that attracts a global audience. Her 2025 “Lebanese Feast” series on TikTok had 100 million views.
10. Future Projections
With her expanding brand deals and growing audience, analysts predict her net worth could reach $20 million by 2028. Her 2026 partnership with a global food brand is expected to contribute $500,000 to this growth.
Net Worth Growth Timeline
| Year | Estimated Net Worth | Key Milestone |
|---|---|---|
| 2023 | $10.2M | Pivoted from interior design to influencer career |
| 2024 | $12.5M | Expanded brand deals with international companies |
| 2025 | $13.2M | Launched paid online cooking courses |
| 2026 | $14.6M | Reached 28.6M TikTok followers |
Social Media Metrics & Monetization
| Platform | Followers | Estimated Earnings |
|---|---|---|
| TikTok | 28.6M | $1.9M |
| 15.3M | $1.1M | |
| YouTube | 7.8M | $850K |
FAQ
1. What is Abir El Saghir’s main source of income?
Her primary income streams include brand collaborations, social media ad revenue from TikTok and YouTube, and online cooking courses. She also earns from merchandise sales and paid content partnerships. In 2026, her TikTok revenue alone reached $1.9 million.
2. What was her net worth in 2025?
In 2025, Abir’s net worth was estimated at $13.2 million, according to People Ai. This marked a $1 million increase from 2024, driven by expanded brand deals and course sales.
3. Has she faced any controversies related to her net worth?
No major controversies have been reported about Abir’s net worth. However, some early articles incorrectly labeled her as a musician instead of a chef/influencer. Her 2023 pivot to influencer career was widely documented.
4. What brands does she collaborate with?
Abir partners with food, kitchenware, and fashion brands. Specific partners include Lebanese culinary brands and international lifestyle companies. Her 2025 collaboration with a food delivery app earned $200,000 in sponsorships.
5. How does she monetize her content?
She earns through ad revenue from TikTok, YouTube, and Instagram; sponsored posts; brand deals; and paid online courses. Merchandise sales also contribute to her income. Her 2024 course on “Lebanese Street Food” sold 15,000 copies.
6. What are her future financial projections?
Analysts predict her net worth could reach $20 million by 2028, driven by expanding brand deals and audience growth. Her 2026 partnership with a global food brand is expected to contribute $500,000 to this growth.
Conclusion
Abir El Saghir’s journey from a culinary enthusiast to a multi-millionaire influencer exemplifies the power of strategic content creation and brand partnerships. Her net worth growth—from $10.2 million in 2023 to $14.6 million in 2026—reflects her ability to adapt to market trends and leverage social media platforms effectively. By blending food, fashion, and culture in her content, she has built a unique niche that attracts global audiences.
Looking ahead, Abir’s focus on expanding her online courses, merchandise, and brand collaborations positions her for continued financial success. As her follower base and partnerships grow, her net worth is likely to increase further, solidifying her status as a leading figure in the digital culinary space. With a projected $20 million net worth by 2028, she remains a key player in the influencer economy.
