The 67 Kid, real name Maverick Trevillain, has a 2026 net worth of $2 million, earned through TikTok virality, brand deals tied to the “67” meme, and a free online puzzle game (67 Game). His income reflects Gen Alpha’s growing influence in internet culture and meme monetization.
Table of Contents
- The Rise of the “67” Meme
- Who is Maverick Trevillain?
- How the 67 Kid Makes Money
- Cultural Impact of the “67” Meme
- Net Worth Breakdown: 2026 vs. 2025
- 10 Key Facts About 67 Kid Net Worth
- Future of the 67 Meme Economy
- FAQ
The Rise of the “67” Meme
In March 2025, a 14-year-old Maryland native named Maverick Trevillain unknowingly launched a cultural phenomenon. While attending a basketball game, he was caught on camera yelling “6 7” with an exaggerated hand gesture—palms up, alternating up and down motions. The clip, posted by basketball star Cam Wilder, exploded on TikTok and Reels, spawning countless edits and remixes. By 2025, the phrase “67” was declared Dictionary.com’s “Word of the Year,” despite having no fixed meaning. Its ambiguity—used as “so-so” or “maybe this, maybe that”—only added to its appeal among Gen Alpha and Gen Z audiences.
Origin Story
The original video, posted on March 31, 2025, showed Trevillain pointing at the crowd and shouting “6 7” with a mix of excitement and confusion. The clip’s raw energy and repetitive nature made it a perfect meme template. By April 2025, the phrase was paired with a rap song’s “six-seven” hook, further fueling its spread. The meme’s simplicity allowed it to transcend platforms, appearing in school hallways, YouTube Shorts, and even pop culture references.
Dictionary.com’s 2025 “Word of the Year”
Despite its lack of concrete definition, “67” earned Dictionary.com’s 2025 “Word of the Year” title. The site noted its “ubiquity and cultural resonance,” particularly among Gen Alpha. The term’s versatility—used in response to any question or situation—mirrored the chaotic creativity of internet culture. For example, users might answer “How was your day?” with “67” or respond to a math problem (“What’s 120 minus 53?”) with the same phrase.
Who is Maverick Trevillain?
Real name Maverick Trevillain, the “67 Kid” is a Gen Alpha native born on May 29, 2011. By 2026, he was 15 years old and had amassed over 10 million TikTok followers. His rise began in late 2024 with videos critiquing a Rosa Parks flag in a bedroom, but his true fame came in March 2025 with the viral “6 7” clip. Trevillain’s persona—blond hair, energetic delivery, and meme-centric content—resonated with younger audiences seeking humor and relatability.
Early Fame
Before the “67” meme, Trevillain’s TikTok account featured niche commentary and playful skits. His first viral moment in 2024 hinted at his ability to tap into Gen Alpha’s humor. By 2025, the “67” meme solidified his status as a Gen Alpha icon. His content often mimicked the meme’s ambiguity, using phrases like “67” in response to mundane questions or appearing in surreal scenarios (e.g., holding a sign that says “67” in a crowded park).
How the 67 Kid Makes Money
Trevillain’s net worth of $2 million (as of May 2026) stems from multiple revenue streams tied to the “67” meme’s popularity. His primary income sources include brand deals, the free online game 67 Game, and merchandise sales. Unlike traditional celebrities, Trevillain’s wealth is rooted in meme monetization, a growing trend among Gen Alpha creators.
Brand Deals
Brands targeting Gen Alpha and Gen Z have partnered with Trevillain to leverage the “67” meme. For example, lifestyle brands have created “67”-themed apparel, while snack companies have run campaigns using the phrase as a call-to-action. These partnerships often involve social media takeovers, unboxing videos, or challenge campaigns where users replicate the hand gesture for a chance to win prizes.
The 67 Game
Released in 2025, 67 Game is a free online puzzle game with 67 levels. Players must navigate obstacles in 67 seconds, a mechanic that mirrors the meme’s “so-so” theme. The game’s simplicity and meme tie-in drove downloads and ad revenue. By 2026, it had become a minor but consistent income stream for Trevillain, with in-game ads and optional premium upgrades.
Licensing & Merch
Trevillain has licensed the “67” logo and hand gesture for merchandise, including T-shirts, stickers, and phone cases. These items are sold through his TikTok shop and third-party retailers. The merch’s success reflects the meme’s transition from internet joke to tangible brand.
Cultural Impact of the “67” Meme
The “67” meme’s influence extends beyond Trevillain’s net worth. It has reshaped how Gen Alpha communicates, blurring the line between internet humor and real-world interaction. The phrase’s ambiguity allows users to express indecision, indifference, or playful confusion, making it a versatile tool for social media and face-to-face conversations.
Schoolyard and Social Media
By 2025, “67” had entered Gen Alpha schoolyards, where students used it to respond to teachers’ questions or mock exam answers. Social media platforms amplified this trend, with TikTok and Reels users creating dance challenges and reaction videos. The meme’s hand gesture became a universal signifier, often performed during live streams or in response to unexpected events.
Ambiguity as Identity
The meme’s lack of a fixed meaning has become its defining feature. As Dictionary.com noted, “67” represents the fluidity of Gen Alpha communication. It’s a term that evolves with context, allowing users to reinterpret it daily. This adaptability has kept the meme relevant, even as newer trends emerge.
Net Worth Breakdown: 2026 vs. 2025
| Year | Net Worth | Key Income Sources |
|---|---|---|
| 2025 | $1.2 million | Brand deals, TikTok ads |
| 2026 | $2 million | Merch, 67 Game, expanded brand deals |
Trevillain’s net worth grew by 66% from 2025 to 2026, driven by diversification into gaming and merchandise. His 2025 earnings were largely ad-based, while 2026 profits reflect long-term revenue streams like the 67 Game and licensing deals.
10 Key Facts About 67 Kid Net Worth
1. Real Name: Maverick Trevillain
Trevillain’s stage name, “67 Kid,” stems from his viral “6 7” clip. He is also known as “The 6 7 Kid” in some media references.
2. Net Worth: $2 Million (2026)
As of May 2026, Trevillain’s net worth is estimated at $2 million, according to celebrity net worth trackers like SocialStarAge.
3. Age: 15 Years Old
Born on May 29, 2011, Trevillain is a Gen Alpha creator who rose to fame in 2025 at age 14.
4. Viral Origin: March 2025
The “6 7” clip was posted by basketball star Cam Wilder on March 31, 2025, and went viral within days.
5. Dictionary.com’s 2025 “Word of the Year”
Despite its lack of definition, “67” was named Dictionary.com’s 2025 “Word of the Year” for its cultural impact.
6. Hand Gesture: Palms-Up, Alternating Up-Down Motion
The “67” meme is often paired with a hand gesture where both palms face up and move alternately up and down.
7. Revenue Streams: Brand Deals, Merch, and the 67 Game
Trevillain earns income from lifestyle brand partnerships, merchandise sales, and the free online game 67 Game.
8. 67 Game: 67 Levels in 67 Seconds
The game challenges players to complete 67 levels in 67 seconds, with obstacles and “troll moments” to keep players engaged.
9. Gen Alpha Dominance
The “67” meme originated in Gen Alpha schoolyards and social media, making Trevillain a Gen Alpha icon.
10. Ranked Among Richest Celebrity Kids
In 2025, Trevillain was listed among the “richest celebrity kids” by Pulse Ghana, highlighting Gen Alpha’s growing financial power.
Future of the 67 Meme Economy
Did You Know? The “67” meme was compared to SCP-067, a fictional “internet cryptid,” in 2026. This crossover highlights the meme’s evolving mythology in pop culture.
The “67” meme’s future depends on Trevillain’s ability to adapt and expand its brand. Potential next steps include:
- Launching a “67”-themed book or podcast.
- Partnering with major brands for a “67”-branded product line.
- Creating a documentary about the meme’s cultural impact.
While newer memes may emerge, the “67” phenomenon has already carved out a unique space in Gen Alpha’s digital landscape. Its success demonstrates how ambiguity and simplicity can drive both virality and profitability.
FAQ
How did the “67” meme originate?
The meme began in March 2025 when Maverick Trevillain was caught on camera yelling “6 7” at a basketball game. The clip, posted by Cam Wilder, went viral due to its repetitive, nonsensical nature and paired hand gesture.
What are the main sources of the 67 Kid’s income?
Trevillain earns money through brand deals, merchandise sales, and the 67 Game. His net worth of $2 million (2026) reflects income from these diversified streams.
Why is “67” considered Dictionary.com’s 2025 Word of the Year?
Dictionary.com recognized “67” for its cultural ubiquity and Gen Alpha influence. Despite lacking a fixed meaning, the term became a symbol of internet humor and ambiguity.
How old is Maverick Trevillain, and what’s his background?
Born in 2011, Trevillain is 15 years old (as of 2026). He first gained attention in late 2024 with TikTok videos critiquing a Rosa Parks flag.
What role does the 67 Game play in his net worth?
The 67 Game, a free online puzzle game with 67 levels, generates ad revenue and has become a minor but consistent income source for Trevillain.
How has the “67” meme influenced Gen Alpha culture?
The meme has become a universal Gen Alpha expression, used in schoolyards and social media to convey indecision or playful confusion. Its hand gesture and phrase are now part of everyday Gen Alpha communication.
Conclusion
The 67 Kid’s $2 million net worth is a testament to Gen Alpha’s ability to turn internet humor into financial success. From a single basketball game clip to a global meme, Maverick Trevillain’s journey highlights the power of ambiguity and simplicity in digital culture. His revenue streams—from brand deals to the 67 Game—showcase how Gen Alpha creators are redefining wealth in the meme economy.
As the “67” meme continues to evolve, it serves as a blueprint for future Gen Alpha creators. By leveraging cultural resonance and platform-specific trends, Trevillain has not only built a personal brand but also influenced how a generation communicates. The “67” phenomenon is more than a viral moment—it’s a case study in Gen Alpha’s financial and cultural clout.
