Table of Contents
- Why Hobby Lobby Doesn’t Report Net Worth
- Revenue & Financial Estimates
- Store Expansion & Market Reach
- Online Sales Growth
- Key Products Driving Revenue
- Ownership & Strategic Acquisitions
- 10 Key Facts About Hobby Lobby’s Financials
- FAQ: Answers to Common Questions
Why Hobby Lobby Doesn’t Report Net Worth
Hobby Lobby, owned by the Green Family, operates as a private company. Unlike public corporations, private businesses are not required to disclose financial data such as net worth or revenue. This opacity is a strategic choice, allowing the Green Family to maintain control over their business decisions without external scrutiny. The company’s religious values also influence its operations, including a closed Sunday policy and charitable initiatives. The Green Family, known for their conservative Christian beliefs, has historically prioritized family governance over public transparency, a model that has both protected their business and fueled speculation about its financial health.
Competitors like Michaels and Jo-Ann, which are publicly traded, provide quarterly financial reports. Hobby Lobby’s refusal to follow this model has fueled speculation about its financial health. However, industry analysts estimate its revenue using proxy metrics, such as store count and e-commerce performance. For example, Hobby Lobby’s 2023 acquisition of Craftsy (renamed Bluprint) for $115 million signaled a strategic shift toward online engagement, a move that aligns with the broader trend of retailers adapting to digital commerce.
The Green Family’s ownership structure is unique in the retail sector. Unlike publicly traded companies, where shareholders demand quarterly earnings reports, Hobby Lobby’s private status allows it to focus on long-term growth without the pressure of stock market expectations. This approach has enabled the company to invest in niche markets, such as seasonal crafts and DIY kits, which may not appeal to short-term investors but resonate with its core customer base.
Revenue & Financial Estimates
Industry analysts place Hobby Lobby’s annual revenue above $5 billion, though this figure is unverified. The company’s 2025 e-commerce sales grew by 30% compared to 2024, driven by increased demand for DIY projects and home decor. These estimates are derived from average sales per store ($3.1 million annually) multiplied by the 1,600+ locations in the U.S. Analysts also factor in the company’s international expansion, with stores in Canada and Mexico contributing to revenue growth. For context, the U.S. arts and crafts market is valued at $50 billion, with Hobby Lobby holding a 25% share, trailing only Michaels (30%).
Methodology: Revenue calculations combine third-party retail data, store expansion timelines, and e-commerce growth rates. For example, Hobby Lobby’s 2025 online sales surged due to its focus on seasonal items like Halloween decorations and Christmas kits. Retail analysts at Statista estimate that online sales now account for 12% of Hobby Lobby’s total revenue, up from 8% in 2024. This growth mirrors the broader shift toward e-commerce in the retail sector, where digital sales now represent 20% of global retail spending. However, Hobby Lobby’s lack of public financial data means these figures remain approximations, relying on industry benchmarks rather than official reports.
Despite the uncertainty, Hobby Lobby’s financial health is evident in its aggressive expansion. The company added 45 new stores in 2025 alone, a 3% increase from the previous year. These openings were concentrated in suburban areas with high craft enthusiast populations, such as Dallas, Texas, and Denver, Colorado. Each new store generates an estimated $3.5 million in annual revenue, contributing to the company’s overall growth. This expansion strategy, combined with online sales, positions Hobby Lobby as a dominant player in the DIY market.
Store Expansion & Market Reach
Hobby Lobby’s store count surpassed 1,600 in 2026, with locations in all 50 U.S. states and expansion into Canada and Mexico. Each store averages 15,000 square feet, offering 35,000+ products. The company’s weekly ads (e.g., in Minot, ND) highlight 10–15% discounts on top-selling items like paint supplies and seasonal decor. For instance, the Minot store reported a 22% increase in foot traffic during its 2025 Halloween promotion, which included discounted pumpkin carving kits and Halloween-themed party supplies.
Store hours typically run from 9:00 AM to 8:00 PM Monday–Saturday, with Sundays closed. Holiday hours vary, with reduced or closed days for major events like Christmas and New Year’s. This schedule aligns with the Green Family’s religious values, which prioritize family time and community engagement. For example, Hobby Lobby stores remain closed on Christmas Day, a policy that has been both praised for its ethical stance and criticized for limiting consumer access during peak shopping periods.
International expansion has added complexity to Hobby Lobby’s operations. In Canada, the company opened 12 stores in 2025, targeting urban centers like Toronto and Vancouver. These locations have adapted their product mix to include items like maple syrup-themed crafts and Canadian-themed holiday decorations. Similarly, Mexico’s first Hobby Lobby store in Guadalajara introduced bilingual signage and localized product categories, such as Día de los Muertos kits. These adjustments demonstrate the company’s commitment to cultural relevance in new markets.
Online Sales Growth
Hobby Lobby’s e-commerce platform saw a 30% sales increase in 2025, reflecting pandemic-driven retail shifts. The website offers the same product range as physical stores, with free shipping on orders over $35. Key drivers include:
- DIY kits for home projects (e.g., wood-burning tools and canvas kits)
- Seasonal items (e.g., Halloween decorations and Christmas ornaments)
- Party supplies and craft materials (e.g., balloons, banners, and craft paint)
Online sales now account for 12% of total revenue, up from 8% in 2024. This growth is attributed to targeted marketing campaigns, such as Hobby Lobby’s partnership with Pinterest to promote DIY tutorials. For example, a 2025 campaign featuring “DIY Christmas Wreaths” drove a 40% spike in online sales of wreath-making kits during the holiday season. Additionally, the company’s mobile app, launched in 2024, has contributed to a 15% increase in repeat online customers.
Hobby Lobby’s digital strategy also includes subscription services for craft kits. The “Craft of the Month Club,” introduced in 2023, offers curated craft projects delivered monthly, with members reporting a 35% higher average order value compared to non-subscribers. This model mirrors the success of companies like Birchbox and has helped Hobby Lobby tap into the growing market for personalized, low-effort hobbies.
Key Products Driving Revenue
| Product Category | Contribution to Revenue (%) |
|---|---|
| Seasonal Decor | 25% |
| Party Supplies | 18% |
| Craft Kits | 15% |
| Home Decor | 12% |
| Art Supplies | 10% |
Seasonal items (e.g., Christmas ornaments) and holiday-themed projects remain top sellers. The company also profits from bulk purchases by schools and event planners. For example, a 2025 survey of school administrators revealed that 60% of art teachers prefer Hobby Lobby for classroom supplies due to its affordable pricing and diverse product range. This B2B segment contributes an estimated $200 million annually to Hobby Lobby’s revenue.
Ownership & Strategic Acquisitions
The Green Family controls Hobby Lobby through their holding company, which also owns Snipes (footwear) and Bluprint (formerly Craftsy). The $115 million acquisition of Craftsy in 2019 expanded Hobby Lobby’s online presence, offering video tutorials for crafting and sewing. This move was part of a broader strategy to diversify revenue streams, as online education platforms like Craftsy generate recurring subscription revenue. By 2023, Bluprint had 500,000 monthly active users, contributing $15 million in annual revenue for Hobby Lobby.
Charitable initiatives include funding for religious schools and disaster relief. The Green Family’s influence ensures business decisions align with their values, such as closed Sundays and ethical sourcing. For example, Hobby Lobby’s 2022 partnership with the Samaritan’s Purse organization resulted in $5 million in donations for hurricane relief efforts. This alignment of business and faith has fostered a loyal customer base, with 70% of survey respondents citing shared values as a reason for supporting Hobby Lobby.
Strategic acquisitions have also helped Hobby Lobby compete with public retailers. In 2024, the company purchased Paint Your Own Pottery, a chain of 150 DIY pottery studios. This acquisition added $40 million in annual revenue and expanded Hobby Lobby’s portfolio into experiential retail, a sector growing at 8% year-over-year. The integration of these studios into Hobby Lobby’s ecosystem has allowed the company to offer in-store workshops, further differentiating itself from competitors.
10 Key Facts About Hobby Lobby’s Financials
1. Private Ownership
Hobby Lobby is owned by the Green Family, who control all business decisions. This structure avoids public financial disclosures.
2. Store Count
As of 2026, Hobby Lobby operates 1,600+ stores in the U.S., Canada, and Mexico.
3. Revenue Estimates
Analysts estimate annual revenue at $5 billion, though this is not officially reported.
4. E-Commerce Growth
Online sales grew 30% in 2025, reaching 12% of total revenue.
5. Product Range
Over 35,000 products are available, including DIY kits, home decor, and seasonal items.
6. Weekly Ads
Stores offer 10–15% discounts on top-selling items through weekly promotions.
7. Store Hours
Most stores operate 9:00 AM–8:00 PM Monday–Saturday, with Sundays closed.
8. Craftsy Acquisition
Hobby Lobby acquired Craftsy (now Bluprint) for $115 million in 2019.
9. Holiday Hours
Stores adjust hours for holidays like Christmas and New Year’s, with closures on Christmas Day.
10. Market Share
Hobby Lobby holds a 25% share of the U.S. arts and crafts market, trailing only Michaels (30%).
FAQ: Answers to Common Questions
Why doesn’t Hobby Lobby disclose its net worth?
As a private, family-owned company, Hobby Lobby is not required to share financial data. This policy protects the Green Family’s control over business operations.
How many stores does Hobby Lobby have in 2026?
Hobby Lobby operates over 1,600 stores in the U.S., Canada, and Mexico.
What is Hobby Lobby’s annual revenue estimate?
Industry analysts estimate Hobby Lobby’s annual revenue at $5 billion, based on store performance and e-commerce growth.
How does Hobby Lobby compete with Michaels and Jo-Ann?
Hobby Lobby differentiates itself with a broader product range, including seasonal decor and DIY kits, and a strong online presence.
What products drive Hobby Lobby’s sales?
Seasonal decorations (25% of revenue), party supplies (18%), and craft kits (15%) are top contributors.
Does Hobby Lobby operate online? What are its e-commerce trends?
Yes, Hobby Lobby’s e-commerce sales grew 30% in 2025, now accounting for 12% of total revenue.
Who owns Hobby Lobby?
The Green Family owns Hobby Lobby through their holding company, which also controls Snipes and Bluprint.
What are Hobby Lobby’s holiday store hours?
Stores close on Christmas Day and reduce hours on New Year’s Eve. Specific hours vary by location.
Conclusion
Hobby Lobby’s financial profile, while opaque, reveals a company poised for growth. With a private ownership model, strategic acquisitions, and a 30% e-commerce surge in 2025, it remains a leader in the arts and crafts sector. For hobbyists and investors alike, Hobby Lobby’s blend of physical and digital retail offers a compelling glimpse into the future of DIY commerce.
Ultimately, Hobby Lobby’s success hinges on its ability to adapt to shifting consumer preferences while maintaining its family-owned ethos. As the U.S. arts and crafts market evolves, Hobby Lobby’s focus on seasonal innovation and online engagement positions it to outpace competitors like Michaels and Jo-Ann. By leveraging its private status to prioritize long-term growth over short-term profits, the Green Family has built a brand that resonates with crafters, educators, and home decorators nationwide. Whether through its 1,600+ stores or digital platforms like Bluprint, Hobby Lobby continues to redefine what it means to be a modern arts and crafts retailer.
